https://www.infoq.com InfoQ Customer Experience Improvement Program News feed https://www.infoq.com/news/2024/03/continuous-discovery-software/?utm_campaign=infoq_content&utm_source=infoq&utm_medium=feed&utm_term=Customer+Experience+Improvement+Program-news <img src="https://res.infoq.com/news/2024/03/continuous-discovery-software/en/headerimage/header-1710160146158.jpg"/><p>Continuous discovery for product development is regular research that involves the entire software product team, and that can actively inform product decisions. Equating continuous discovery to weekly conversations with one or more customers can be misleading. Combining quantitative and qualitative research methods can help software teams gather data and understand what is behind the data.</p> <i>By Ben Linders</i> Applied Research Customer Experience Improvement Program User Experience Product Development Product Management Feedback Customers & Requirements Communication Agile Conferences Culture & Methods news Thu, 14 Mar 2024 11:39:00 GMT https://www.infoq.com/news/2024/03/continuous-discovery-software/?utm_campaign=infoq_content&utm_source=infoq&utm_medium=feed&utm_term=Customer+Experience+Improvement+Program-news Ben Linders 2024-03-14T11:39:00Z /news/2024/03/continuous-discovery-software/en