InfoQ - Marketing

Instacart Scales Personalized Marketing via Configuration-Driven Multi-Tenant Platform

Leela Kumili — Wed, 01 Jul 2026 14:05:00 GMT

Instacart redesigned its personalized marketing system using a configuration-driven multi-tenant architecture on Storefront Pro. The system replaces retailer-specific implementations with a shared execution engine, enabling scalable personalization, faster configuration propagation in under a minute, and 99.9% delivery success across hundreds of retail banners through a unified campaign platform.

By Leela Kumili

Inside Target’s LLM-Based System for Semantic Matching in Marketing Forecast Pipelines

Leela Kumili — Mon, 29 Jun 2026 14:26:00 GMT

Target built a generative AI system to improve marketing campaign forecasting by retrieving and ranking similar historical campaigns. Using embeddings, vector search, and LLM ranking, it replaces rule-based workflows. Evaluation shows 75% top-1 and 100% top-3 coverage. The system reduces manual effort, improves consistency, and uses feedback loops to refine retrieval using campaign outcomes.

By Leela Kumili