https://www.infoq.com InfoQ Multi-tenancy News feed https://www.infoq.com/news/2026/07/instacart-multi-tenant-marketing/?utm_campaign=infoq_content&utm_source=infoq&utm_medium=feed&utm_term=Multi-tenancy-news <img src="https://www.infoq.com/styles/static/images/logo/logo_bigger.jpg"/><p>Instacart redesigned its personalized marketing system using a configuration-driven multi-tenant architecture on Storefront Pro. The system replaces retailer-specific implementations with a shared execution engine, enabling scalable personalization, faster configuration propagation in under a minute, and 99.9% delivery success across hundreds of retail banners through a unified campaign platform.</p> <i>By Leela Kumili</i> SMS Marketing Event Driven Architecture Multi-tenancy Observability Configuration Management Tools Distributed Systems Multi-Tenant Data Architecture & Design Development news Wed, 01 Jul 2026 14:05:00 GMT https://www.infoq.com/news/2026/07/instacart-multi-tenant-marketing/?utm_campaign=infoq_content&utm_source=infoq&utm_medium=feed&utm_term=Multi-tenancy-news Leela Kumili 2026-07-01T14:05:00Z /news/2026/07/instacart-multi-tenant-marketing/en