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      <title>Karrot Improves Conversion Rates by 70% with New Scalable Feature Platform on AWS</title>
      <link>https://www.infoq.com/news/2025/12/karrot-aws-feature-platform/?utm_campaign=infoq_content&amp;utm_source=infoq&amp;utm_medium=feed&amp;utm_term=Dynamo+DB-news</link>
      <description>&lt;img src="https://res.infoq.com/news/2025/12/karrot-aws-feature-platform/en/headerimage/generatedHeaderImage-1764761905517.jpg"/&gt;&lt;p&gt;Karrot replaced its legacy recommendation system with a scalable architecture that leverages various AWS services. The company sought to address challenges related to tight coupling, limited scalability, and poor reliability in its previous solution, opting instead for a distributed, event-driven architecture built on top of scalable cloud services.&lt;/p&gt; &lt;i&gt;By Rafal Gancarz&lt;/i&gt;</description>
      <category>AWS</category>
      <category>Dynamo DB</category>
      <category>Event Driven Architecture</category>
      <category>Batch Processing</category>
      <category>Apache Kafka</category>
      <category>Distributed Cache</category>
      <category>Machine Learning</category>
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      <pubDate>Thu, 04 Dec 2025 11:30:00 GMT</pubDate>
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      <dc:creator>Rafal Gancarz</dc:creator>
      <dc:date>2025-12-04T11:30:00Z</dc:date>
      <dc:identifier>/news/2025/12/karrot-aws-feature-platform/en</dc:identifier>
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