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    <title>InfoQ - Photos &amp; Video - News</title>
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      <title>Meta Unifies Facebook’s Video Delivery System across Mobile and Web Apps</title>
      <link>https://www.infoq.com/news/2025/03/facebook-video-delivery-unifed/?utm_campaign=infoq_content&amp;utm_source=infoq&amp;utm_medium=feed&amp;utm_term=Photos+%26+Video-news</link>
      <description>&lt;img src="https://res.infoq.com/news/2025/03/facebook-video-delivery-unifed/en/headerimage/generatedHeaderImage-1742210776279.jpg"/&gt;&lt;p&gt;Meta finalized efforts to consolidate Facebook’s video delivery system by migrating video experiences from older Watch product to more recent Reels product, which became the basis of the unified system. The unification process required changes across mobile UI, server backend, and ranking systems while ensuring a seamless transition for billions of users.&lt;/p&gt; &lt;i&gt;By Rafal Gancarz&lt;/i&gt;</description>
      <category>Web Applications</category>
      <category>Mobile Apps</category>
      <category>Facebook</category>
      <category>Machine Learning</category>
      <category>Real-Time Data</category>
      <category>Streaming Video</category>
      <category>Android</category>
      <category>Photos &amp; Video</category>
      <category>iOS</category>
      <category>Architecture &amp; Design</category>
      <category>Development</category>
      <category>news</category>
      <pubDate>Mon, 17 Mar 2025 15:00:00 GMT</pubDate>
      <guid>https://www.infoq.com/news/2025/03/facebook-video-delivery-unifed/?utm_campaign=infoq_content&amp;utm_source=infoq&amp;utm_medium=feed&amp;utm_term=Photos+%26+Video-news</guid>
      <dc:creator>Rafal Gancarz</dc:creator>
      <dc:date>2025-03-17T15:00:00Z</dc:date>
      <dc:identifier>/news/2025/03/facebook-video-delivery-unifed/en</dc:identifier>
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